AI

• February 5, 2026

  GTM MCP Server: AI-Powered Google Tag Manager Automation

  Managing GTM at scale is tedious. Creating GA4 ecommerce tracking means 12+ tags, matching triggers, and variables—each requiring careful configuration. I built an open-source MCP server that connects Claude and ChatGPT directly to the GTM API. Describe what you need in plain English, and the AI handles the implementation. Here is how it works, how to set it up, and real-world workflows for analytics teams.