W3C Digital Data

• March 6, 2026

  [Case Study] Auditing Adobe Analytics data layers across 8 European markets: what I found

  I audited the Adobe Analytics data layer implementation across 8 European websites of a major grocery retailer. Two different data layer architectures, inconsistent page type taxonomies, and diverging product data. Here is what a real-world multi-market audit looks like and what you can learn from it.