Paolo Bietolini

Skills & Projects Link to heading

Analytics & Tracking: Google Tag Manager, Adobe Tags, GA4, Adobe Analytics, Server-Side Tracking, Data Layer Design, Tracking Architecture

Programming: Python, JavaScript, SQL, Git

Projects: Google Tag Manager MCP Server — created a MCP server to manage Google Tag Manager with AI

Experience Link to heading

Martech Engineer | ALDI Tech Hub April 2024 – Present Link to heading

Kraków, Małopolskie

• Redesigned Adobe Tags architecture across 8 ALDI showcase websites, consolidating tracking structures and standardizing Adobe Analytics taxonomies across markets.
• Defined data layer and tracking specifications for new platform features and third-party integrations, providing technical guidance to development teams throughout implementation.
• Translated business and measurement requirements into technical analytics specifications.
• Built a pub/sub-based tracking architecture to streamline implementation and QA workflows across analytics deployments.
• Validated tracking implementations and data collection across web properties, identifying discrepancies and ensuring alignment with defined analytics requirements.

Senior Digital Analyst | Dyson April 2022 – April 2024 Link to heading

Kraków, Małopolskie

• Built data pipelines integrating GA4 and Adobe Analytics with BigQuery, supporting Looker dashboards across a GCP-based analytics infrastructure.
• Pioneered server-side tracking adoption at scale, identifying and reporting critical platform issues while collaborating directly with Adobe and Google engineering teams.
• Owned analytics implementation for new e-commerce market launches, defining data layer specifications and validating tracking before go-live.
• Led incident response for critical tracking issues, including resolving a Black Friday outage within half a day and minimizing disruption to analytics and business operations.

Technical Solutions Engineer | Google (via Cognizant TVC) March 2021 – April 2022 Link to heading

Kraków, Małopolskie

• Troubleshoot complex Google Analytics and Google Tag Manager implementations across diverse technology stacks, diagnosing technical issues and recommending implementation solutions.
• Designed technical solutions for analytics implementations, translating platform requirements into practical JavaScript and tagging approaches.
• Developed training programs for technical teams covering JavaScript integration patterns, analytics implementation, and tagging best practices.

Google Ads Support | Google (via Accenture) July 2018 – March 2021 Link to heading

Kraków, Małopolskie

• Support LCS division client with their Google Ads and Google Analytics account.

Education Link to heading

Bachelor’s Degree in Literature - Università di Roma Tor Vergata 2012 Link to heading

Roma, Italy

Languages Link to heading

Italian: Native  •  English: B2  •  Polish: A1