Paolo Bietolini

I work in digital analytics, data collection, and data engineering. This site is my public work notebook: notes, implementations, and experiments.

I am paolobietolini on GitHub and LinkedIn.

Writing

Everything I've written is in the article archive. It is also available as an Atom feed.

gtm-mcp-server
An MCP server for Google Tag Manager. Connect it to your LLM, authenticate once, and start managing GTM through natural language.

Google Tag Manager Course
GTM explained from the script and the Data Layer up, rather than through interface walkthroughs.

ciao@paolobietolini.com

I like getting messages, especially when they start from something I've written.