Paolo Bietolini

I work in digital analytics, data collection, and data engineering. This site is my public work notebook: notes, implementations, and experiments.

I am paolobietolini on GitHub and LinkedIn.

Writing

Everything I've written is in the article archive. It is also available as an Atom feed.

Clickstream Lakehouse
A learn-in-public project: synthetic GA4 data, ingestion, and modeling on Databricks.

Google Tag Manager Course
GTM explained from the script and the Data Layer up, rather than through interface walkthroughs.

ciao@paolobietolini.com

I like getting messages, especially when they start from something I've written.