About

I'm Paolo Bietolini, a data analyst specialising in digital analytics and tag management. I'm Italian, based in Kraków, Poland.

My work sits at the intersection of data engineering and marketing technology: designing tag management architectures, implementing server-side tracking, building GA4 pipelines in BigQuery, and auditing Adobe Analytics deployments across multi-market enterprise setups.

What I focus on

• Google Tag Manager (client-side and server-side)
• GA4 implementation and BigQuery data pipelines
• Server-side tracking infrastructure
• Adobe Analytics and Adobe Data Layer auditing
• Analytics engineering with dbt and Dataform
• Consent Mode and privacy-compliant measurement

This site

I write technical guides for practitioners — analysts, developers, and tag managers who want implementation depth rather than surface-level overviews. No affiliate links, no sponsored content.

Elsewhere

• LinkedIn
• GitHub
• Mastodon

Contact

For licensing, permissions, or collaboration: licensing@paolobietolini.com